Indian entertainment-media industry to grow 8.3% CAGR to reach Rs 3.7 trillion by 2028: PwC report

India’s entertainment and media industry is set for robust growth, projected to reach ₹365,000 crore (USD 19.2 billion) by 2028, driven by digital advertising, OTT platforms, online gaming, and AI. This 8.3% annual growth surpasses the global average, fueled by a large young population, affordable data, and supportive government policies.